The music video for Blood On The Dance Floor was directed by Jackson and Vincent Paterson. Filming occurred in February 1997, when Jackson's first child Prince was born. It premiered on Top Of The Pops in the UK on March 28, 1997, several weeks ahead of its release as a single. The video opens with a thrown switchblade impaling a spray painted image. The impaled image is that of a blood dripping love heart with "SUSIE + ME" scrawled across it. Jackson and a group of dancers then enter a salsa dance hall and he begins to dance with a woman, Susie, while shaking a piece of percussion. Jackson then appears seated while the woman dances seductively above him on a table top.

Throughout the video, Jackson shows a sexual attraction towards the dancing woman—played by Sybil Azur. Jackson caresses her ankle, calf, knee and thigh, and at one stage looks up her dress. The woman is then seen opening a flick knife as the pair engage in a final courtship dance. The video closes in the same manner it began, with the switchblade impaling the spray painted image. The music video won the Brazilian TVZ Video Award: Best International Music Video of the Year.

A Refugee Camp Remix of Blood On The Dance Floor appeared on Jackson's video collection, HIStory On Film, Volume II and Michael Jackson's Vision. The original song would later appear on the Number Ones DVD, which contained previously unreleased scenes. Furthermore, Paterson recorded an unreleased, alternate version of the music video, shot with an 8 mm camera. Writer David Noh, described it as, "grainy, overexposed, and sexy as shit." According to Paterson, "Michael loved it, but Sony hated it and refused to release it."

The music video that accompanied the remix opens with the scene of a woman, relaxing on a futuristic sofa, watching the music video through metallic virtual reality goggles. The video is set in a nightclub. Inside the club, televisions, monitors and walls display the history of Jackson's filmography such as Don't Stop 'Til You Get Enough, Rock With You, Beat It, The Way You Make Me Feel, Man In The Mirror, Dirty Diana, Smooth Criminal, Black Or White, Remember The Time, In The Closet, Jam, Will You Be There, Scream, Earth Song, They Don't Care About Us, Stranger In Moscow, Blood On The Dance Floor, scenes from his short film Ghosts, and live performances from the Bad and Dangerous tours. Wearing the goggles, the woman is led to believe she is in the nightclub too. The video ends with the woman removing the goggles. The music video is rare, as it has not been released on any home media or official Michael Jackson online media platforms.

Michael Jackson's Ghosts is a 1996 short film starring Michael Jackson, directed by Stan Winston, and written by Stephen King and Mick Garris. It is based on a story by Garris, Jackson and King.

Ghosts tells the story of an eccentric man with supernatural powers being forced out of a small town by its judgmental mayor. Jackson plays five roles, and performs dance routines set to the songs 2 Bad, Is It Scary and Ghosts, taken from his albums HIStory: Past, Present and Future, Book I (1995) and Blood On The Dance Floor: HIStory In The Mix (1997).

The mayor of Normal Valley leads a mob to the mansion of the Maestro, who has been entertaining local children with magic tricks and ghost stories. The children assure the parents the Maestro has done nothing wrong, but the mayor intends to banish him as a "freak."

The Maestro challenges the mayor to a scaring contest: the first to become scared must leave. He performs magic tricks and dance routines with a ghostly horde, then possesses the mayor, forcing him to dance. After the performance, the Maestro agrees to leave and crumbles to dust, but returns as an enormous ghoul. Terrified, the mayor leaps through the window. The families agree that they had fun and allow the Maestro to stay.

Ghosts began production in 1993 under the title Is It Scary? with the director Mick Garris, planned for release in conjunction with the family comedy film Addams Family Values. Following contract disputes, the Addams Family connection was dropped. Stan Winston, who was previously in charge of makeup and visual effects, took over as director when Garris left to make The Shining miniseries. According to Garris, Ghosts was the most expensive music video ever made, at around $15 million dollars, all paid for by Jackson.

Ghosts was filmed and released in 1996 and released along with select prints of the horror film Thinner, and was first screened in the 1997 Cannes Film Festival. It was released as promo a year later internationally on LaserDisc, VHS and Video CD.