The full music video for Bad is an 18-minute short film written by novelist and screenwriter Richard Price, shot by Michael Chapman, and directed by Martin Scorsese. The video was shot in Brooklyn over a 6-week period during November and December 1986. The video has many references to the 1961 film West Side Story, especially the "Cool" sequence. The video used a different version of the song as opposed to the commercially released version. This version, using a different organ solo in the middle, hasn't been commercially released as of yet.

In the video, Jackson portrays a teenager named Darryl, who has just completed a term at an expensive private school. He returns to the city and takes the subway back to his neglected neighborhood. Darryl finds his home is empty where he is greeted by his old friends, led by Mini Max (Wesley Snipes). At first, relations are friendly but slightly awkward, but the gang starts to realize how much Darryl has changed and how uncomfortable he has become with their criminal activities. Darryl takes the gang to the subway station in an attempt to show his friends he is still "bad" by robbing an elderly man. He has a change of heart at the last minute and Max chastises him, telling Darryl he is no longer bad. With Darryl provoked, the video then cuts to him and a group of street youths dancing while he sings Bad. Darryl insists that Max is headed for a fall which is nearly Darryl's undoing. Eventually, Max accepts that Darryl is better off without him and leaves him in peace after a final handshake.

The full video was introduced in a TV special, Michael Jackson: The Magic Returns, on Primetime, a CBS television show on August 31, 1987. The full video won awards at various prestigious award ceremonies including Favorite Single (Soul/R&B) at the American Music Awards and Biggest Selling Album by a Male Soloist in the UK from the Guinness Book of World Records. The video has been praised by critics as one of the most iconic and greatest videos of all time; Jackson's outfit has been cited as an influence on fashion.

The video begins with a group of men trying to pick up women, but failing. One of the men, Jackson, is told to go home and not to hang around with the other guys anymore. When Jackson walks home, an elderly man, who is sitting on the steps of his house, tells him to just be himself. Jackson notices a woman, played by model and dancer Tatiana Thumbtzen, walking down the streets alone. Shortly after Jackson walks out of an alley and stands in front of Thumbtzen while she is walking down the street. However, she ignores him and keeps walking, which prompts the other guys to make fun of him. Jackson shouts at them, which gets the attention of everyone, including Thumbtzen. After walking up to her, Jackson begins singing The Way You Make Me Feel to her while also dancing. Uninterested, Thumbtzen walks away. He follows her, having been cheered on by his friends to pursue her. Another dance routine begins, involving the man's friends, which leads to Jackson's charecter pursuing the woman throughout the neighborhood. The video ends with him eventually winning the woman over, and embracing her, while a fire hydrant sprays out water.

The Man In The Mirror music video was directed, produced and edited by Don Wilson. Don and Jackson developed the idea for the video. Larry Stessel who was video commissioner at Epic Records at the time was the executive producer. It features a montage of clips of starving children in Africa, Adolf Hitler, Hitler's American "relatives", George Lincoln Rockwell's American Nazi Party, the Ku Klux Klan, John F. Kennedy and his body being carted away after his assassination, Robert Kennedy and his assassination, Martin Luther King Jr., the Kent State shootings, Mother Teresa, Mahatma Gandhi, start of the Iran hostage crisis, Muammar Gaddafi, Desmond Tutu, Mikhail Gorbachev, John Lennon, Nelson Mandela, Pieter Botha, Lech Wałęsa, the June Struggle in South Korea, homeless people in the U.S., the rescue of Jessica McClure, kids in graduation, and other historical figures.

An alternate live video was used as the opening song in Jackson's film Moonwalker with live audio and footage from several live performances of the song during the Bad World Tour.

The five-minute music video for the song was directed by Joe Pytka and produced by Larry Stessel. The music video was filmed in March 1988 in Long Beach, California. It won the Number-One Video in the World at the first World Music Awards held on April 14, 1989. It is featured on the DVD albums Number Ones, Michael Jackson's Vision, and the Target-exclusive Bad 25 DVD. The woman who appears in the video is model Lisa Dean, chosen over hundreds of girls who auditioned for the role.

An official video was released in 1988, directed by Patrick Kelly, featuring Jackson performing the song live during his Bad World Tour. The film footage was taken on July 22 at Wembley Stadium with soundtrack mixed from live multitrack recording taken on July 15 (drum multitrack is from July 16), with additional footage from June 27–28 show at Parc des Princes in Paris as well as some footage from Volksparkstadion in Hamburg on July 1st. It is featured on the DVD Michael Jackson's Vision and the Target-excluive Bad 25 DVD.

Jackson asked Vincent Paterson to conceive a concept for the short film. Paterson listened to the unfinished song and came up with the concept of a 1930s gangster club. Paterson, who was a lead dancer in the music videos for Beat It and Thriller, co-choreographed the Smooth Criminal video with Jackson and Jeffrey Daniel of the soul music group Shalamar. The video and Jackson's white suit and fedora pay tribute to the Fred Astaire musical comedy film The Band Wagon, particularly the Girl Hunt Ballet (itself inspired by the novels of Mickey Spillane) scene. The video, directed by Colin Chilvers, was shot between mid-February and April 1987 at Culver City, California, and in the backlot at Universal Studios Hollywood and premiered on MTV on the night of October 13, 1988.

Three versions of the short film was released. The long version is the most common version; the short version is a clip montage of the film, Moonwalker, set to the studio version of the song; the Moonwalker version is the longest version of the short film as it features an extended intermission. This version appears in its entirety as seen in the Moonwalker film and is the "complete" short film.

The video won Best Music Video at the 1989 Brit Awards and the Critic's Choice awarded Jackson the Best Video award and the People's Choice Awards for Favorite Music Video for that same year.

The music video for Leave Me Alone was directed by Jim Blashfield and produced by Jim Blashfield, Paul Diener, Michael Jackson, and Frank DiLeo. It was filmed in January 1988 in Culver City, California and was released on January 2, 1989. The video also appeared in the 1988 film Moonwalker. In essence, the video is an amusement park consisting of stylistically crude images based around Jackson's successful career since 1982's Thriller. There is an emphasis on the tabloid view of Jackson's personal life and public image, referring to the nickname "Wacko Jacko" given to him by the press, and the various headlines associated with him in the 1980s. 

Headlines published by "National Intruder", with bizarre titles are shown, such as "Michael's Space-Age Diet" and "Michael Proposes to Liz". Another notable scene in the music video was a nose being chased by a surgical scalpel, which was a reference to Jackson's plastic surgeries being scrutinized by the media. Lampooning rumours that he tried to purchase Joseph Merrick's bones, Jackson dances with stop-motion "Elephant Man" bones in the video. At the end, it is revealed that a gigantic Jackson himself is the amusement park. He breaks free, tearing the park to pieces. That scene is somewhat reminiscent of Gulliver's Travels, where Gulliver eventually breaks free from the Lilliputians' bonds. 

Leave Me Alone was the recipient of multiple nominations for its music video. The video won a Grammy Award in 1990 for Best Short Form Music Video at the 32nd Grammy Awards. The video also won the Cannes Gold Lion Award for Best Special Effects. The video also won Best Special Effects at the 1989 MTV Video Music Awards and received five nominations for Video of the Year, Viewers' Choice, Breakthrough Video, Best Editing and Best Art Direction.

Directed by Jim Yukich and produced by Paul Flattery for FYI (Flattery Yukich Inc.), the video for the song was filmed in two days in April 1989 at A&M Chaplin Stage at A&M Studios in Los Angeles, California. The music video featured many of Jackson's celebrity friends who gather on a soundstage to film the music video for Liberian Girl, only to discover that Jackson was filming them all along. The guest appearances are listed below in order as they appear in the music video...